ABOUT Entropy

Entropy serves the marketing needs of medical device, healthcare IT and life sciences companies, large and small.

Experienced

Though we pride ourselves on service excellence, the true value of Entropy engagement comes from experience. We know the ropes and we will help you avoid common hang-ups, saving you time and money.

Expert

Understanding the context of clinical care, healthcare economics and technology trends is essential to telling your story. Our team marries exceptional marketing know-how with clinical, business and IT experience.

Equipped

Opportunity waits for no one. When you need help, it can rarely wait. Entropy limits our engagement to a select group of clients to ensure that your next fire drill is met with the resources and urgency required for success.

OUR SERVICES

COMMUNICATIONS

Make sure your customers are getting the message – and taking action. Entropy creates marketing campaigns that deliver results.

  • Print collateral
  • Email communications
  • Direct Mail

MARKETING STRATEGY

Start-up planning, new product launch, or expanding markets, Entropy can help survey the landscape and define a sweet spot for your success.

  • Market Surveillance
  • Competitor Review
  • Marketing Plan creation

TECHNICAL WRITING

Clinically savvy and technically astute, Entropy offers copywriting services spanning all corners of the biotech, medical device market and HIT markets.

  • Secondary source research
  • Expert interviews

WEB DESIGN

From content to design specifications, build, testing, launch and search engine optimization, Entropy can guide your website creation and maintenance.

  • Websites & landing pages
  • Infographics
  • Whiteboards

SALES TOOLS

A consistent and professional sales pitch is a competitive advantage. Give your team the tools to achieve a ‘consultative’ sale today and grow their accounts in the future.

  • Slide presentations
  • Pitch videos
  • Sell Sheets

BRANDING

A winning brand draws attention, creates awareness, and sticks in the mind. Entropy offers practical yet creative solutions for unique brand assets.

  • Logo development
  • Taglines
  • Product naming
  • Style guidelines

GRAPHIC DESIGN

Strong graphic design improves every communication. Allow Entropy to present a fresh, professional image that communicates the unique personality of your organization.

  • Print design
  • Packaging
  • Promotional items
  • Production oversight

EXHIBIT DESIGN

Make your appearance count. Entropy creates sharp, effective tradeshow exhibits with crystal clear messaging, stand-out graphics and a reason to stop walking the aisle.

  • Booth selection
  • Content development
  • Graphic design
  • Production oversight

AD CAMPAIGNS

Whether online or in print, advertising dollars depend on effective media placement, messaging, design and a compelling call to action. Entropy can create and execute your next Ad campaign.

  • Print Ads
  • Website Banner Ads
  • Campaign management

Our Team

jamie

JAMIE KELLY President, Entropy Research, Inc.

For nearly 20 years Jamie has travelled the landscape of healthcare technology. She began by crunching marketing data with Sachs Group, Inc. in the mid-1990s before plunging into the world of diagnostic imaging with Marconi Medical Systems. Eventually, she dedicated her head and heart to patient safety technology at Bridge Medical, Inc. In 2005, she formed Entropy Research and continued the mission serving like-minded companies for the past decade.

In addition to assisting Entropy clients, Jamie contributes to the growing body of literature related to medication safety, clinical decision support, advance imaging, infection prevention, accountable care organizations and mobile health applications.

Random facts: Jamie is a recipient of the Al Gore Hammer Award for contributions to reinventing efficient government and holds a Bachelor of Arts in Political Economics and Japanese from Michigan State University.

Entropy Allies

Sometimes it isn’t what you know but who you know.

Entropy maintains relationships with industry leaders to lend clinical and technical expertise when needed. Through our combined professional networks, we have access to hundreds of scientists, physicians, engineers, nurses, pharmacists and more. Likewise, Entropy’s creative services team is comprised of self-employed designers, public relations professionals, and event managers each with 10+ years in independent business. Our alliances mean one-stop shopping for your next project – big or small.

barbara

BARBARA TROHIMOVICH, RPh

President
BT2.0 Consulting

mike

MIKE WISZ, MBA

President
Mike Wisz & Associates

mark

MARK NEUENSCHWANDER

President
The Neuenschwander Co.

danica

DANICA BERGAGNINI

Owner/Designer
Unnaturally Geisha Studios

cinda

CINDA PETERS

Owner/Designer
Cinda Peters Design

traci

TRACI BORSCH

Owner
PerfectPlanit

jodi

JODI AMENDOLA

Owner
Amendola Communications

What our clients are saying

"Over the past 15 years, Jamie has consistently exceeded expectations with her ability to develop unique and innovative ideas that blend with different cultural business strategies. No task is too big or too ambiguous."

Christopher McHan

President, Neusoft Medical Systems, USA, Inc.

"Jamie’s ability to investigate, absorb, and transform information into effective, persuasive marketing is tremendous. When I tap Jamie, the results are on target with minimal impact on my time and resources."

Don Bauman

VP of Sales & Marketing, Cereplex, Inc

"You can always count on Jamie to do her homework and present a well-informed and easy to understand perspective on the challenges of our business."

Tim Vanderveen, PharmD, MS

Vice president, Center for Safety and Clinical Excellence, Care Fusion

"I working with Jamie for over 3 years and have found her indispensable.  She brings a unique combination of creative marketing, financial prudence, and executive strategic ability to her work."

Matt Heindel

VP Marketing, Ivera Medical Corporation

"Over the years, Jamie has been an essential ‘go-to’ resource for me to develop crisp, meaningful content. Into her work she brings a deep understanding of the healthcare IT landscape, knowledge of relevant issues and trends and an uncanny ability to assimilate new information at light speed. I wouldn’t want to do my job without her!"

Kate Kolbrener

VP of Marketing, Clinithink

Some of our satisfied clients

GET IN TOUCH

4244 St. James Place
San Diego, CA 92103

619-813-4236

Drop us a Line

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Description
Entropy serves the marketing needs of medical device, healthcare IT and life sciences companies, large and small.