ABOUT Entropy
Entropy serves the marketing needs of medical device, healthcare IT and life sciences companies, large and small.
Experienced
Though we pride ourselves on service excellence, the true value of Entropy engagement comes from experience. We know the ropes and we will help you avoid common hang-ups, saving you time and money.Expert
Understanding the context of clinical care, healthcare economics and technology trends is essential to telling your story. Our team marries exceptional marketing know-how with clinical, business and IT experience.Equipped
Opportunity waits for no one. When you need help, it can rarely wait. Entropy limits our engagement to a select group of clients to ensure that your next fire drill is met with the resources and urgency required for success.OUR SERVICES
COMMUNICATIONS
Make sure your customers are getting the message – and taking action. Entropy creates marketing campaigns that deliver results.
- Print collateral
- Email communications
- Direct Mail
MARKETING STRATEGY
Start-up planning, new product launch, or expanding markets, Entropy can help survey the landscape and define a sweet spot for your success.
- Market Surveillance
- Competitor Review
- Marketing Plan creation
TECHNICAL WRITING
Clinically savvy and technically astute, Entropy offers copywriting services spanning all corners of the biotech, medical device market and HIT markets.
- Secondary source research
- Expert interviews
WEB DESIGN
From content to design specifications, build, testing, launch and search engine optimization, Entropy can guide your website creation and maintenance.
- Websites & landing pages
- Infographics
- Whiteboards
SALES TOOLS
A consistent and professional sales pitch is a competitive advantage. Give your team the tools to achieve a ‘consultative’ sale today and grow their accounts in the future.
- Slide presentations
- Pitch videos
- Sell Sheets
BRANDING
A winning brand draws attention, creates awareness, and sticks in the mind. Entropy offers practical yet creative solutions for unique brand assets.
- Logo development
- Taglines
- Product naming
- Style guidelines
GRAPHIC DESIGN
Strong graphic design improves every communication. Allow Entropy to present a fresh, professional image that communicates the unique personality of your organization.
- Print design
- Packaging
- Promotional items
- Production oversight
EXHIBIT DESIGN
Make your appearance count. Entropy creates sharp, effective tradeshow exhibits with crystal clear messaging, stand-out graphics and a reason to stop walking the aisle.
- Booth selection
- Content development
- Graphic design
- Production oversight
AD CAMPAIGNS
Whether online or in print, advertising dollars depend on effective media placement, messaging, design and a compelling call to action. Entropy can create and execute your next Ad campaign.
- Print Ads
- Website Banner Ads
- Campaign management
Our Team
JAMIE KELLY President, Entropy Research, Inc.
For nearly 20 years Jamie has travelled the landscape of healthcare technology. She began by crunching marketing data with Sachs Group, Inc. in the mid-1990s before plunging into the world of diagnostic imaging with Marconi Medical Systems. Eventually, she dedicated her head and heart to patient safety technology at Bridge Medical, Inc. In 2005, she formed Entropy Research and continued the mission serving like-minded companies for the past decade.
In addition to assisting Entropy clients, Jamie contributes to the growing body of literature related to medication safety, clinical decision support, advance imaging, infection prevention, accountable care organizations and mobile health applications.
Random facts: Jamie is a recipient of the Al Gore Hammer Award for contributions to reinventing efficient government and holds a Bachelor of Arts in Political Economics and Japanese from Michigan State University.
Entropy Allies
Sometimes it isn’t what you know but who you know.
Entropy maintains relationships with industry leaders to lend clinical and technical expertise when needed. Through our combined professional networks, we have access to hundreds of scientists, physicians, engineers, nurses, pharmacists and more. Likewise, Entropy’s creative services team is comprised of self-employed designers, public relations professionals, and event managers each with 10+ years in independent business. Our alliances mean one-stop shopping for your next project – big or small.
BARBARA TROHIMOVICH, RPh
President
BT2.0 Consulting
MIKE WISZ, MBA
President
Mike Wisz & Associates
MARK NEUENSCHWANDER
President
The Neuenschwander Co.
DANICA BERGAGNINI
Owner/Designer
Unnaturally Geisha Studios
CINDA PETERS
Owner/Designer
Cinda Peters Design
TRACI BORSCH
Owner
PerfectPlanit
JODI AMENDOLA
Owner
Amendola Communications
